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Hyundai says the future wants its car back in new Tucson campaign via Innocean Australia

July 27 2021, 9:21 am | BY Ricki Green | 7 Comments
Hyundai is to launch its new brand organising idea this month, called “Imagine that” with the all-new Tucson SUV in a campaign that brings Australians closer to tomorrow’s car today by creative agency, Innocean Australia.

Hyundai Australia’s new brand idea focuses on Hyundai’s world class innovation credentials. The all-new Tucson marks a step change for Hyundai, helping customer reappraisal of the brand to one which is more visually desirable and innovative.
The campaign idea, “Tomorrow wants its car back” is based on the revolutionary all-new Tucson as a preview of Hyundai’s bold design and innovation led future, a car that looks so futuristic that it really shouldn’t be available in 2021. The campaign execution sees robots coming from the future to steal back what is rightfully theirs from 2021. ....

Adrian Shapiro , Mitchell Sutton , Michael Spizzia , Helen Gilmartin , Louis Moore , Juliana Bacmaga , Emma Hodge , Kate Gooden , Justin Bromley , Dan Oconnell , Warrick Nicholson , Simon Clarke , Ben Eagleton , Sarah Gardan , Wes Hawes , Ross Giardina , Nick Cook , Alastair Stephen , Craig Sloane , Simon Lister , Karl Bates , Lisa Yau , Isabelle Howarth , Elliott Wheeler , Kevin Goult , Menezes Ribeiro ,

Hyundai Tucson gets inspected by futuristic robots in new campaign via Innocean

Hyundai Tucson gets inspected by futuristic robots in new campaign via Innocean
July 27, 2021 9:29
Hyundai has launched a new campaign for the new Hyundai Tucson SUV via Innocean Australia.
The “Tommorrow wants its car back” campaign is part of the “Imagine that” brand platform Hyundai will launch this month.
In the 60 second spot, a couple with their chocolate Labrador go inside their home, whilst unbeknownst to them, their Hyundai Tucson gets investigated by alien-looking robots. After the dog barks at the robots, they drive away and vanish.
Kevin Goult, Hyundai Australia chief marketing officer, said: “This truly is a flexible, fully integrated campaign designed to work with the requirements of our business this year and represents a step-change for Hyundai. This is only the start.” ....

Sarah Gardan , Ben Eagleton , Simon Clarke , Wes Hawes , Ross Giardina , Nick Cook , Adrian Shapiro , Mitchell Sutton , Helen Gilmartin , Alastair Stephen , Louis Moore , Craig Sloane , Juliana Bacmaga , Simon Lister , Emma Hodge , Karl Bates , Isabelle Howarth , Lisa Yau , Kate Gooden , Kevin Goult , Elliott Wheeler , Menezes Ribeiro , Dian Hartley , Justin Bromley , Michael Corridore , Jack Hutchings ,

Vale Juliana 'Julz' Bacmaga ~ Obituary and Memorial to take place in September

July 9 2021, 9:34 am | BY Ricki Green | 7 Comments
Talented designer Juliana ‘Julz’ Bacmaga suffered a brain aneurysm on Tuesday 15 June at her workplace, Innocean Australia. She succumbed to the brain injury on Friday 25 June. She was just 48 when she passed away.

Due to COVID restrictions in Sydney, Juliana’s cremation will take place on 9 July with only her partner Brett Thurston and close friends.
Juliana worked in the advertising industry for more than 25 years as a designer, from her first job at John Singleton Advertising, to Whybin TBWA, to Studio Manager at The Campaign Palace, to Innocean where she has worked for the past eight years. ....

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Hyundai Australia launches inaugural Hyundai Electric Air Exhibition via Innocean Australia

Aerial specialists from 24 of Australia’s best Boardriders Clubs took to the skies in front of packed crowds on Newcastle Main Beach – plus, a televised audience on Fox Sports, - in an attempt to win a Hyundai Kona Electric vehicle for a year. ....

Kevin Goult , Nicole Craig , Nick Cook , Dan Oconnell , Damon Porter , Wesley Hawes , Louis Moore , Noosa Boardriders , Ava Elvy , Alex Pelosi , Warrick Nicholson , Lucio Tagliani , Kira Mobberly , Aaron Kelly , Chris Grundy , Fox Sports , Australian Boardriders Battle National Final In Newcastle , Hyundai Motor Company Australia , Creative Agency , Boardriders Clubs , Newcastle Main Beach , Hyundai Kona Electric , Hyundai Electric Air Exhibition , Innocean Australia , Surfing Australia , Boardriders Battle National Final ,

Kia unveils new logo in 'This is Kia' campaign with Innocean

February 16, 2021 10:11
Kia Australia has launched a new integrated campaign that shows off the automotive brand’s new global visual identity, with the ‘This is Kia’ campaign airing throughout the Australia Open.
It was created with full-service agency Innocean Australia (owned by the Hyundai Motor Group), with the hero TVC featuring a Kia Carnival doing laps of the Sydney Motorsport Park in Eastern Creek, challenging perceptions of the car itself and Kia as a family vehicle brand.

Throughout the campaign, Kia features the remainder of its range including the Kia Sorento and the ‘stylish’ Seltos in a spot featuring actor Dacre Montgomery. ....

Eastern Creek , Western Australia , Carlos Zalapa , Billy Wychgel , Simon Duggan , Michael Cignarella , Emma Culbert , John Lynch , Fraser Johnston , Zanda Wilson , Jasmin Bedir , Serena Paull , Bertrand Polivka , Dan Lee , Tom Corbett , Daniel Gross , Andrew Phan , Warrick Nicholson , Jess Roberts , Randy Holmes , Taylah Nilsson , Nikolas Souliotis , Wes Hawes , Jack Scrause , Chris Johnson , Mika Abadie ,