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Idaho Wine Commission drafts social-media legislation


The Idaho Wine Commission wants the 2021 Legislature to legalize social-media promotion of wine-related events at retail establishments such as grocery stores and restaurants.
Post-Prohibition laws treat manufacturers, wholesalers and retailers equally; one segment can’t create an advantage or disadvantage for another.
Advertising must also comply with federal Alcohol and Tobacco Tax and Trade Bureau regulations. The standards aim to prevent promotion of illegal products or activities and to ensure fairness.
Social-media posts about off-site events may be viewed as driving business to a single retailer, a violation of the bureau’s and many states’ “tied-house” rules, according to the Wine Institute, a California industry group. ....

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