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Wunderman Thompson South Asia brings alive the attributes of Tata Pravesh’s steel doors in new spot


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With little awareness of doors made from material other than wood (apart from MDF, HDPE or PVC which are used for internal doors and for doors of bathrooms and kitchens), consumers are sceptical about steel doors and harbour doubts about how they will look, how expensive they will be and whether they will rust.
A brand of Tata Steel, Tata Pravesh’s objective is to drive brand awareness and subsequently, brand consideration about a new category of steel doors and windows. It aims to convince consumers to opt for steel wall opening solutions that have unmatched strength, are fire and termite-resistant, weather-proof and maintenance-free. Tata Pravesh has the best of both — the strength of steel and the elegance of wood. The challenge was to shake the consumer out of his or her inertia and make him or her sit up and listen. ....

West Bengal , Mahen Solanki Rohit , Tata Pravesh , Senthil Kumar , Wunderman Thompson , Anurag Acharya , Saanand Verma , Alok Kulkarni , Nilanjan Sarkar , Gajraj Rao , Sylvester Fonseca , Ryan Suares , Gaurav Chatterjee , Arjun Mukherjee , Vijay Jacob Parakkal , Kaafi Hai , Ananyo Banerjee , Partha Chowdhury , Kaushik Roy , Tandra Chakravarty , Client Services , Bestmediainfo Bureau , Bestmediainfo Bureau Delhi , Tata Steel , Creative Team , Tata Steel Ltd ,