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Small businesses can become Amazon sellers to leverage both online, retail sales


Small businesses can become Amazon sellers to leverage both online, retail sales
Steve Strauss
© Rick T. Wilking/Getty Images
An Amazon fulfillment center in Aurora, Colorado.
While the pandemic was bad for so many businesses in so many ways, there was a silver lining if you happened to be a small business selling on Amazon, in which case, 2020 was likely a boom year for you.
From the start of the pandemic through mid-January 2021, Amazon reports independent third-party sellers – almost all small and medium-sized businesses – increased their Amazon sales by more than 55% year-over-year, and during that same time, the number of SMBs that surpassed $1 million in Amazon sales grew by more than 30%. ....

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Online shopping changed, and we barely noticed


Online shopping changed, and we barely noticed
Vox.com
3 hrs ago
© Nattakorn Maneerat/EyeEm/Getty Images
After months spent bombarding me with ads, the Spanish shoe brand Alohas eventually won over what little willpower I had. I purchased a pair of their sandals directly from Instagram, and when the shoes arrived, posted them on my Instagram Stories only to hear from at least 10 other women admitting that they, too, have been served up countless Alohas ads and were considering a purchase. Like most of these women, I wasn’t actively shopping for sandals. Shopping is, by my definition, an intentional act that requires going to a store or at least a website. But thanks to Alohas’ aggressive Instagram marketing push, I saw the sandals everywhere; like every-time-I-open-the-app everywhere. Finally, I bought them, but the ads will probably keep on coming. ....

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