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#Throwback2020: How marketers didn't let a good crisis go to waste

Despite the pandemic, new entrants have lined up in the marketing and advertising block.
22 Dec, 2020 - 08:47 AM IST | By Mansi Sharma
NEW DELHI:
While battling the great recession in 2008, then chief of staff in POTUS Barack Obama’s office Rahm Emanuel had famously stated, “You never want a serious crisis to go to waste. I mean, it’s an opportunity to do things that you think you could not do before.” Emanuel was possibly inspired by Sir Winston Churchill, who’s believed to have said something along those lines in the mid-1940s, when the world was engulfed in the second World War. The thought became an anchor for a number of entrepreneurs in the Indian advertising and marketing industry too, as they navigated a world turned upside down by the Covid2019 pandemic. The result – we witnessed a number of new agencies and specialist arms popping up throughout the year. ....

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Former Enormous Brands' strategist Rahul Tekwani launches 'Branding Edge Strategic Communication'

Former Enormous Brands' strategist Rahul Tekwani launches 'Branding Edge Strategic Communication'
bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.

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Indiantelevision.com's The Ad Linx Reporter dated 17 December 2020 - Global and Indian advertising news, information and data at your fingertips

Homegrown sanitary pad brand Paree has associated with Zing TV s No.1 fiction show Pyaar Tune Kya Kiya as their title sponsors. The integration with the series is an attempt to reach out to the youth and encourage open dialogue about periods and the real issues faced by women such as heavy flow, mood swings etc.
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Rahul Tekwani launches Branding Edge Strategic Communication

Rahul Tekwani launches Branding Edge Strategic Communication
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

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Rahul Tekwani launches Branding Edge | Advertising

Rahul Tekwani
Rahul Tekwani, formerly with Enormous Brands, has announced the launch of his strategic communication venture Branding Edge Strategic Communications and Advisory. The agency will focus on developing a brand and reputation program to help achieve business goals, build awareness and credibility, and will enhance long-term enterprise value of the clients.

The company will be providing 360-degree services which include branding, design, digital strategy and research and data driven storytelling and influencer engagement strategies. It also aims to offer media strategy, customised investor relation programs, capital market and transactional advisory, crisis management services, and social communication public sector units as part of its reputation management advisory. ....

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