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Ed Fries discusses 25 years in game development


As part of Shacknews 25th anniversary coverage, our Video Wizard, Greg Burke, interviews Ed Fries, previous Vice President of Game Publishing for Microsoft throughout most of the original Xbox s lifespan. Greg asks Ed about his time in game development over the past 25 years and covers many of the changes and similarities found in the industry today. Fries gives us an insightful look at his new challenges faced in gaming venture capital and as an IGDA board member. He caps it off with a shoutout to Shacknews and our work over the past 25 years and David Craddocks s long-read, Bet on Black: How Microsoft and Xbox Changed Pop Culture. ....

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Gamasutra - Don't Miss: Conveying your game's value - A marketing talk for self-publishers


A 15-minute presentation on game publishing and distribution from our sponsor Xsolla
A 15-minute moderated live Q&A
Here s what you ll learn:
How the value of a game is calculated in a potential player s mind
How to create a customer value proposition
How to use this information in your messaging
Writing tips to help your messaging shine
And stick around for an audience Q&A!
Featured Presentation:
Conveying Your Game s Value
So you have a game and you ve decided to self-publish, but now the marketing is all up to you. Most importantly, one of the biggest responsibilities is up to you: how do you craft a message that makes people understand and care about your game? It isn t just as easy as saying add value. ....

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