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How this online retailer is reclaiming the customer through personalisation


How this online retailer is reclaiming the customer through personalisation
Australian brand, The Upside, shares the digital and data technology investments it s making to build personalisation at scale and improve conversion
Personalisation at scale and across each moment of the customer’s journey is a step closer for the team at Australian lifestyle brand, The Upside, after investing in its direct-to-consumer and data technology capabilities.
The Upside brand is based around a love of yoga and an ambition to reimagine workout and athleisure wear for contemporary women. Its head of digital, Airi Sutherland, told
CMO that up until a year ago, The Upside had put most of its eggs in the wholesale basket, working with partners to distribute products locally and internationally. This had led to a strong following and exposure through online marketplaces such as Farfetch and Resolve. ....

Mairi Sutherland , Matter Design , Once The Upside , விஷயம் வடிவமைப்பு ,

Studio-MLA, BIG, Matter Design, and Rice University students among winners of the 2021 AZ Awards

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Matter Design and the Grayson School Collaborate on Play Lab Outdoor Learning Center


Matter Design and the Grayson School Collaborate on Play Lab Outdoor Learning Center
May 10, 2021
Photography by Brandon Clifford.
For nearly a year, because of COVID-19, educators have been grappling with how and when to safely reopen schools. A recent report from Harvard University prescribes continuing to maintain physical distancing by moving classes outdoors, among other procedures. Enter Play Lab, a joint venture between Matter Design and the Grayson School, an independent pre-K through 12 institution in Radnor, Pennsylvania, that focuses on project-based learning.
Play Lab is comprised of two main elements: anchors and glyphs. The larger anchors, in four sizes ranging up to 15 feet tall, are cast from a custom concrete mix made by the global R&D department of project collaborator CEMEX and semipermanent. The smaller 4-foot-long glyphs, each with a unique shape in carved, painted plywood, are considered temporal. Together they serve as a laboratory for an inn ....

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