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White Claw Summer Is Over. The Summer of Too Many Seltzers Is Here

That’s IF they can stay in stock. We’re already into the summer season for alcohol sales, and there will be plenty to choose from in the fast-growing world. ....

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A deep dive into hard seltzers

The hard seltzer market is becoming extremely crowded and maturing at a rapid rate. In just 5 years, White Claw and Truly have become not only household brand names, but pantry staples for many homes and ever increasingly in bars and restaurants. How did this come to be?
Seltzer is nothing new. 18th Century chemist Joseph Priestly is credited as the inventor of infusing carbon-dioxide into water. Flavored carbonated waters gained popularity in the 19th Century, with flavors like orange, lemon, plum, cherry, melon and many other fruit-based flavors. Towards the end of the 19th Century, roots, nuts and barks began to flavor seltzers and tonics in drug stores, giving the rise to soda pop. Many of these originally contained some alcohol and assorted other harder drugs like morphine and cocaine (i.e., Coca-Cola), however, the hardest chemical in these soft drinks today are caffeine or high-fructose corn syrup and copious amounts of sugar. ....

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Brewers take a cue from Gatorade, adding electrolytes into lower alcohol brews

stock.adobe.com
After a sweaty workout, what do you grab to quench your thirst and replenish your body? How about a beer?
Many of us reach for Gatorade or water, but brewers want you to consider their libations, too. In fact, a growing number of beer makers are taking a cue from sports drinks and are adding electrolytes into their brews.
These beers are usually lower in alcohol, so whether or not
you drink them after a workout, you won’t feel sluggish. And many other fitness-centric beers are using unique ingredients you might not expect to quaff in an ale or lager. ....

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Beer after a workout? Brewers take a cue from Gatorade and add electrolytes into lower alcohol brews

Beer after a workout? Brewers take a cue from Gatorade and add electrolytes into lower alcohol brews
Morgan Hines and Mike Snider, USA TODAY
After a sweaty workout, what do you grab to quench your thirst and replenish your body? How about a beer?
Many of us reach for Gatorade or water, but brewers want you to consider their libations, too. In fact, a growing number of beer makers are taking a cue from sports drinks and are adding electrolytes into their brews.
These beers are usually lower in alcohol, so whether or not you drink them after a workout, you won t feel sluggish. And many other fitness-centric beers are using unique ingredients you might not expect to quaff in an ale or lager. ....

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