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Hits Radio is creating a socially-distant running club for listeners to get involved with. Throughout this month, ‘Hit The Streets’ is a high impact campaign on Hits Radio Network stations across England. Every weekday during Wes Butters & Gemma Atkinson’s drive time show there will be a mixture of positive stories, professional fitness advice from athletes, supportive messages and a non-stop music mix at 6.30pm to get people out running. The station says it won’t be about the fastest runner but an audio ‘social circle’ where everyone is welcome. Mel C, Linford Christie OBE, Iwan Thomas MBE, Dr Zoe Williams and Jeff Brazier are among celebrities encouraging listeners to take part. ....
Special Audio Content Fund round gives out £297k Over 100 radio stations will get special programmes thanks to the latest awards from the Audio Content Fund. There were 19 projects this time around, which was a special round to combat Winter loneliness. The brief for the special round asked bidders to demonstrate how their idea would make listeners feel less lonely, and empower them to combat any loneliness they might be feeling due to lockdown restrictions caused by the coronavirus pandemic. The next Funding Round to be announced will be the Standard Round 6, with results in mid-March. So far, the Audio Content Fund has distributed £1.96m since it launched in April 2019. ....