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How Pizza Hut Turned Sales Around Using KFC Playbook and Team


The emergence of cheap, build-your-own pizza chains like MOD Pizza and Blaze Pizza didn t help, either. 
But under the wings of marketing gurus Kevin Hochman and David Graves, Pizza Hut is back in the spotlight – and beating its biggest competitor. Hochman and Graves are part of the team that revived KFC back in 2015.  They are looking to the same playbook with Pizza Hut and leaning on a brand s most powerful weapon: its heritage.
By rebooting favorites like Stuffed Crust and Original Pan pizzas and adding new specialty items like Detroit-style pizza, the Plano, Texas-based chain logged its best quarter in a decade. In its latest quarter, US same-store sales grew 16% beating a 13.4% increase in Domino s quarterly metric. Same-stores sales are a key measure of a restaurant company s financial strength. ....

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Jeni's Ice Cream Strawberry Pretzel Pie - McSweeney's Internet Tendency


Jeni’s Ice Cream Strawberry Pretzel Pie
 
Dolly Parton’s Tennessee house is five minutes from mine. There are tour buses parked out front most days. My son always thought she was sending his Imagination Library books directly from her house to him. Knowing her altruism, he may not have been wrong. I didn’t correct him as he yelled, “Thank you for the books!” out the window when we drove past her house. It was a sad day after he turned six and the books stopped coming. Fortunately, it replaced by a new book reward: his own Pizza Hut personal pan pizza gift certificates. Frank Carney is no Dolly Parton, but it did soften the loss a bit. ....

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Top 5 food and beverage brand logos; meaning, origins and lessons.


Top 5 food and beverage brand logos; meaning, origins and lessons.
A logo is a combination of text and imagery that convey the name of your business and creates a visual symbol that represents your vision. A good logo communicates your business quality and values which foster brand loyalty.
A logo is a company’s first introduction to consumers hence, your company’s chance to make a solid first impression. Several brands have been able to make that solid first impression and have a fascinating story behind it. For this reason, we are looking at some top food and beverage brand logos with their origin stories and meaning. ....

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