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Rising from a gut punch: Reclaiming the top spot for credit unions in consumer satisfaction
December 18, 2020
by Todd Clark, InsightVault
Todd Clark, CEO of CO-OP Financial Services
On the heels of Thanksgiving, CUToday.info’s Frank Diekmann reported on a concerning trend. For the second year in a row, credit unions have been rated below banks for consumer satisfaction. Even more troubling, credit unions reached an historic low in the American Consumer Satisfaction Index (ACSI) survey.
I want to thank Frank for his column, which I think also indicates the commitment of our movement to search for answers and the passion we all share for reversing this trend. Truly, this news feels like a gut punch. Credit unions are doing so much on behalf of their members – perhaps never have they been more integral and essential to the financial wellbeing of their communities than in this extraordinary year. ....

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