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Vineyards Pop Corks on Chinese Wine Investors


Feng Li Getty Images
People visit the Top Wine China 2012 Convention in Beijing. China imported a record 1.27 billion U.S. dollars of bottled wine in 2011, up 94 percent year-on-year, according to figures released from the first China Worldwide Wine Summit Forum.
Vineyards Pop Corks on Chinese Wine Investors
July 19, 2012
From the Caixin Editors
What does a refined, middle-class urbanite do for fun? Or how does a new-money investor whose parents were peasants show the world he’s not only rich but hip? In recent years, answers to these questions in China often revolved around bottles of European wine. Buying, collecting, sipping, cellaring, and studying wine became all the rage for many with money in big cities nationwide. Today, wine clubs and cellar builders are busy. Inexpensive French wines are sold in Beijing’s neighborhood groceries alongside wine from Chinese vineyards bottled with French-looking labels. Unfortunately for those who took this exciting ....

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