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There has never been a time when people need a holiday more


http://shet.news/frlan
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THE UNIQUE attributes which make Shetland such a wonderful and welcoming visitor destination – its breathtaking scenery, magical wildlife, stunning coastline, fresh local food and drink and friendly locals – are what will undoubtedly again attract people to these islands when tourism reopens on 26 April, plus the post-Covid attractions of fresh air, lack of crowds and outdoor activities such as walking and cycling,
writes Steve Mathieson, VisitScotland’s development manager.
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The two national lockdowns have reinforced the importance of the tourism and events sectors to Shetland – both in terms of the local economy and wellness. The tourism industry has suffered massively during the pandemic with, sadly, some businesses closing their doors and likely not reopening. ....

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Latest wool week hat pattern unveiled


http://shet.news/223jz
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THE SHETLAND Wool Week hat pattern for 2021, designed by patron Wilma Malcolmson, has been launched.
Due to the cancellation of last year’s physical event, the wool week committee invited Malcolmson to continue her patron role for 2021.
Da Crofter’s Kep features traditional Shetland motifs and has been designed in five distinctly different colourways using Shetland wool from Jamieson and Smith, Jamieson’s of Shetland, Uradale Yarns, Shetland Handspun and Foula Wool.
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It follows confirmation earlier this year that the 2021 Shetland Wool Week would, for a second year in a row, be online only due to the continued impact of coronavirus restrictions. ....

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'Hoping for the best, expecting the worst': uncertainty reigns but tourism industry remains hopeful


http://shet.news/51vdy
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TOURISM chiefs and businesses are hopeful the Shetland community’s renowned resilience and determination will help the beleaguered local industry build on a “slow upwards trend” in bookings for later this year.
The successful UK vaccine rollout looks set to enable further reopening of society from late April. And, while many restrictions will remain in force until at least late June, having lost most of the 2020 season hotels, guest houses, tour guides and other tourism providers are eager to make what they can of 2021.
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Responding to a VisitScotland consultation on the subject on Monday night, members of Lerwick Community Council (LCC) were largely opposed to additional travel restrictions remaining in place when Scotland begins to open up in a few weeks’ time. ....

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12 unique experiences and unusual things to do in Shetland


Celebrate the Year of Coasts and Waters and experience life at the edge on the most northerly part of the UK. There’s a different world waiting for you in Shetland
. Even though you can’t visit just yet, now is the best time to start planning your dream future trip to the top of Britain!
Shetland is an archipelago of extremes, where life is shaped by the ocean, between the Atlantic and the North Sea. At 60 degrees North, yet easily accessible by ferry or plane, you will find freedom, wildlife and wild beauty, but also a rich culture and a dynamic, forward-looking community. If you’re intrigued, here are some of the most ....

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