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Afro Unicorn Shows How to Pocket Instagram Success



Afro Unicorn is a brand that empowers Black women and young black girls to embrace who they are – unique, divine, and magical. Founder, April Showers’ social media growth hacking formula for her Afro Unicorn brand has propelled her business into what many believe to be an overnight success. In a recent interview with R&B singer Anthony Hamilton, she explains her ‘why’ behind Afro Unicorn.
“There are a lot of unicorns like me. There are women with multiple businesses and raising their kids so I started using the unicorn emoji a lot, but it bothered me because none of them looked like me,” Showers says. “I wanted to see how I could tie in women empowerment with the different shades of unicorns. I wanted to create something that says, you can. You can step out and not just be pigeonholed into one area.” ....

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