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Larger multicast networks are retaining their viewers while newer players have successfully rolled out distribution.
By John Consoli | July 29, 2020 | 5:30 a.m. ET.
The COVID-19 pandemic so far has had very little impact on multicasting networks, with the larger Nielsen-measured diginets holding their own in viewer reach.
Meanwhile, the two newest entrants have significantly increased both ratings and station clearances since they launched last fall.
While the traditional classic TV programming multicast networks like ME TV and Cozi TV, and more recently Antenna TV and Decades, continue to reach older audiences, newer entrants are looking to more specialized areas like lifestyle and news to reach younger audiences that are not watching traditional broadcast television or are not interested in historical hit scripted fare. ....

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