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The FINANCIAL - Starbucks announces new planet and people positive research facility in partnership with Arizona State University

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The FINANCIAL The ASU-Starbucks Center for the Future of People and the Planet will focus on initiatives aimed to deliver scalable impact towards Starbucks aspirational 2030 goals and beyond. Nine licensed Starbucks stores on campus will test and evaluate customer response to center innovations, according to Starbucks.
Building on a long-standing partnership, Starbucks and Arizona State University are joining forces to create the ASU-Starbucks Center for the Future of People and the Planet – a new research and rapid innovation facility created to find new ways to design, build and operate Starbucks stores.
“Over the last several years we have been reinventing Starbucks for our future and transforming the way we drive innovation at Starbucks,” said Kevin Johnson, Starbucks ceo. “As we continuously focus on elevating the Starbucks Experience, introducing new and exciting beverage innovation, and reimagining customer experiences both in-store and t ....

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Starbucks, ASU partner on new research and rapid innovation facility

9 Starbucks stores on campus will test customer response to center innovations.
ASU-Starbucks Center s objective: to positively impact the future of our planet.
April 15, 2021
ASU-Starbucks Center for the Future of People and the Planet to focus on initiatives to deliver scalable impact
Building on a long-standing partnership, Starbucks and Arizona State University are joining forces to create the ASU-Starbucks Center for the Future of People and the Planet – a new research and rapid innovation facility created to find new ways to design, build and operate Starbucks stores.
“Over the last several years we have been reinventing Starbucks for our future and transforming the way we drive innovation at Starbucks,” said Kevin Johnson, Starbucks CEO. “As we continuously focus on elevating the Starbucks experience, introducing new and exciting beverage innovation and ....

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