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As business returns, is conserving cash still your No. 1 priority?: Travel Weekly

Arnie Weissmann
Last year was about conserving cash. The vast majority of the Travel Weekly 2021 Power List agencies saw their business plummet in high double-digits. Curbing spending and borrowing was what kept agencies alive.
But at long last, the phones are ringing. Cruise lines are sailing from U.S. ports, airlines are adding routes, shuttered hotels are reopening. The promised pent-up demand for travel is materializing, and, as expected, travel advisors are among the beneficiaries of a still-complex travel ecosystem.
Now that the travel floodgates are opening and business is returning in some cases, walking through the door unbidden is it time to build up cash reserves by both taking advantage of consumer demand and keeping the purse strings tight? ....

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Travel Leaders website indicates people are ready to travel again: Travel Weekly

Organic traffic on the TravelLeaders.com site has returned to 2019 levels.
Organic traffic to Travel Leaders lead-generating website, TravelLeaders.com, has returned to 2019 levels, indicating consumers are again interested in traveling.
During a media briefing Friday afternoon, Stephen McGillivray, chief marketing and communications officer of Travel Leaders Group, discussed the return of organic traffic.
Stephen McGillivray
Unsurprisingly, in 2020, traffic fell off a cliff in March, he said. But from January to April 2021, things are improving and matching 2019 levels.
Which is a great story, because we know in January through April of 2019, things were going gangbusters. So this helps us think that, look, we re coming out of this, McGillivray said, If our organic traffic to our lead-generating site travelleaders.com is equal now in January to April of 2021 to what it was in 2019, that tells us customers are back, looking, searching, wanting help. ....

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As consumers return to travel, they turn to advisors for help: Travel Weekly

As consumers return to travel, they turn to advisors for help: Travel Weekly
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