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So what Roku s revenue soared 79% year over year to $574.2 million, fueled by a 101% surge in platform revenue, to $466.5 million. The gains were driven by a 35% jump in active accounts, to 53.6 million, and a 32% rise in average revenue per user (ARPU), to $32.14. Roku s advertising platform is becoming more attractive to marketers as people shift their viewing habits away from traditional TV and toward streaming services. Ad dollars follow eyeballs, and companies are increasingly willing to pay up to advertise on Roku s system. OneView, our ad platform built for TV streaming, connects brands, performance advertisers, and our content partners with their target audience, CEO Anthony Wood and CFO Steve Louden said in a letter to shareholders. ....
Operator Welcome to the Q1 2021 Roku earnings conference call. My name is John. I ll be your operator for today s call. [Operator instructions] And I will now turn the call over to Conrad Grodd. Conrad Grodd Vice President, Investor Relations Thank you, operator. Good afternoon, and welcome to Roku s financial results conference call for the first quarter ended March 31, 2021. I m joined on the call today by Anthony Wood, Roku s founder and CEO; Steve Louden, our CFO; and Scott Rosenberg, senior vice president, general manager of our platform business, who will be available for Q&A. Full details of our results and additional management commentary are available in our shareholder letter, which can be found on the Investor Relations section of our website at ir.roku.com. ....