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July 12 2021, 9:20 am | BY Ricki Green | 30 Comments
Telstra has today announced a campaign to introduce its new brand positioning, Australia Is Why. The new campaign showcases the important role Telstra plays in supporting Australia and its diverse communities and was created by long-term agency partner, The Monkeys, part of Accenture Interactive.
Says Jeremy Nicholas, CMO at Telstra: “For over 100 years Telstra has been connecting Australians and we are deeply committed to the country’s progress and prosperity. Our new campaign has been created to express the vital and sometimes overlooked role Telstra plays in taking our nation forward; to articulate not just what we do, but why we do it. As the country’s biggest telco and a leader on climate action, a principal sponsor of sport and the arts and strong supporter of the communities we serve, we are committed to Australia and to building world-class infrastructure to keep us all connected.
Telstra reveals new brand campaign, Australia Is Why
July 12, 2021 10:11
Telstra today announced a campaign to introduce its new brand positioning, ‘Australia Is Why’.
The new campaign, created by long-term agency partner The Monkeys, part of Accenture Interactive, showcases the important role Telstra plays in supporting Australia and its diverse communities.
Jeremy Nicholas, chief marketing officer at Telstra said: “For over 100 years Telstra has been connecting Australians and we are deeply committed to the country’s progress and prosperity. Our new campaign has been created to express the vital and sometimes overlooked role Telstra plays in taking our nation forward; to articulate not just what we do, but why we do it. As the country’s biggest telco and a leader on climate action, a principal sponsor of sport and the arts and strong supporter of the communities we serve, we are committed to Australia and to building world-class infrastructure to keep us all connecte
Left to right are Graeme Hartop and Colin Tate of Hampden & Co (by Stewart Attwood) By Scott Wright HAMPDEN & Co has recruited a senior figure from Sainsbury’s Bank as it strives to develop the technology underpinning its services. The Edinburgh-based private bank has hired Colin Tate as its new chief operating officer. He will succeed Stuart Alexander, who is retiring next month. Mr Tate was most recently head of digital transformation at Sainsbury’s Bank, where he spent a decade of his career, and previously had spells at Accenture, Capgemini and PwC. At Hampden he will be given responsibility for leading the bank’s technology strategy and business change programmes.
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