ADM looks at health and wellness trends Consumers seem more aware than ever about health and wellness. The pandemic has been a contributing factor, but what do consumers see as the priorities when it comes to products with health and wellness claims? And how has the pandemic changed – or accelerated – what consumers expect?
June Lin, global vice president, marketing, health & wellness, at global ingredient company ADM said consumers are are taking more steps than ever to manage their holistic health, including physical, mental and emotional well-being.
“For example,
57% of global consumers report being concerned about their immune function since the COVID-19 pandemic began