Clean label dairy and consumer attitudes
Clean label formulations attract new consumers and increase quality perceptions and purchase intent, according to global consumer research.
Source: dairyreporter.com
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Top News In Functional Dairy Today - Breaking & Trending Today
Danone North America efforts unlock the first qualified health claim for yogurt
Yogurt brands will be able to leverage a scientifically-backed health claim for the first time thanks to a successful petition lodged by Danone North America.
Source: dairyreporter.com
Protein powder launches continue to grow while bars hit saturation point
The number of protein bars on the European market has significantly decreased, while the protein powders category has continued to grow thanks largely to innovations with clear protein and collagen, new data reveals.
Source: dairyreporter.com
Yogurt on toast? Consumers are getting more creative, Onken says
The yogurt brand aims ‘to inject a sense of fun’ through its latest advertising campaign in the UK as it admits consumers use the dairy staple in unexpected ways.
Source: dairyreporter.com
IDFA relaunches LAC seal for fermented dairy rich in probiotics
As cultured dairy consumption booms, a label promoting products rich in live and active cultures re-emerges.
Source: dairyreporter.com