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HEINEKEN and Top DJs present local consumers with exclusive "music in a can" experience


HEINEKEN and Top DJs present local consumers with exclusive “music in a can” experience
12:27 | 24/05/2021
HEINEKEN is rolling out its new cans with exclusive Music in a can  
Ranked among the top DJs on the EDM world stage by DJ Mag, Tiësto – regarded as the Greatest DJ of all time – Dimitri Vegas & Like Mike (No. 2), KSHMR (No. 12), and Quintino (No. 33) have joined Heineken in introducing the brand’s “Music in a can” concept. This campaign supports the brand packaging’s transition to an all-sleek can design starting this month.
The HEINEKEN x Top DJ packaging features portraits of Tiësto, Dimitri Vegas & Like Mike, KSHMR and Quintino on Heineken’s iconic green and red star. From May 10 to June 10, consumers will receive a limited-edition Heineken x Top DJ 4-can pack for every purchase of Heineken Original sleek carton across all off-trade distribution channels nationwide. Thi ....

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Heineken Original Slim Cans


The updated style debuts in March in a variety of pack sizes.
Heineken USA is entering the fast-growing slim can market by updating the style of Heineken Original while retaining the fan-favorite taste. Initially launching in Florida in March, Heineken Original Slim Cans will replace the current 12-ounce cans on-shelf. They will be available in six-packs, 12-packs, 18-packs and 24-packs. The company will support the launch through digital and and social media, out-of-home advertising and local radio endorsements, as well as in-store visibility and point-of-sale materials showcasing the new slim can. The update was prompted in part by consumer perception of slims cans as more premium, modern and classy, according to Heineken USA. A national launch is being considered for 2022. ....

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Heineken unveils 12oz slimline cans in Florida


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HOMBRE1 | Heineken Introduces Festive Bottles To Celebrate The Season


Heineken Original has introduced a
Holiday Pack with over 100MM different designs so that no two bottles are the same. It’s the perfect addition to your festive bar cart.
Heineken Original‘s limited-edition holiday packaging, printed using a smart algorithm and innovative digital printing technology can create
100 million different festive patterns for every bottle you pick-up this upcoming holiday season.
In addition, each Heineken Original bottle is assigned a unique number that could 
win one lucky consumer $1 million dollars. The holiday 12-packs are officially available for purchase starting around $20 and more details can be found  ....

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