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Movers and Shakers: AMV, Saatchis, W&K, Neverland, Facebook, Grey, Havas

Movers and Shakers: AMV, Saatchis, W&K, Neverland, Facebook, Grey, Havas
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Mars Petcare supports LGBT+ community with Dreamies pack design


Mars Petcare supports LGBT+ community with Dreamies pack design
Print
10th May 2021
Mars Petcare is rolling out a temporary pack design for its Dreamies cat treats range to support the LGBT Foundation, as part of its commitment to the LGBT+ community and their mental health.
The design features the LGBT Foundation logo, their helpline number and the Pride rainbow, supported by in-store POS and digital advertising.
The LGBT Foundation has run for over 45 years, delivering advice, support and information services to lesbian, gay, bisexual and transgender communities.
At a time when pets have shown to have a positive impact on improving mental health, the partnership will “raise awareness, show support, and promote the need for equality”. ....

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Households 'buy 3.2 million pets in lockdown'


Households buy 3.2 million pets in lockdown
© Getty Images
A total of 3.2 million households in the UK have acquired a pet since the start of the pandemic, according to the Pet Food Manufacturers Association.
That means the country now has 17 million pet-owning homes, the association says.
Young people are the main drivers of this trend, with more than half of new owners aged 16 to 34, the PFMA says.
Many have bought pets in response to social isolation, but there are concerns about animal welfare, it adds.
Introducing a pet to a household in Covid times can have repercussions or create some unexpected difficulties, said the association s deputy chief executive, Nicole Paley. ....

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