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Behind bars: reflecting on chocolate production and the future


Carol Oldbury of Hames Chocolates discusses how the brand develops flavour within its chocolate, and talks through the sustainability policies it has implemented to protect farmers and growers.
Chocolate is such a ubiquitous product, it’s easy to overlook the hard work and creative flair that goes into producing one of the world’s favourite sweet treats.
New Food interviewed Carol Oldbury, Managing Director of Hames Chocolates, to discuss the latest trends in this indulgent market and learn about its challenges over the past year.
Hames Chocolates is the “biggest smallest manufacturer” according to Oldbury; despite not being a household name, plenty of Brits will have unknowingly eaten Hames Chocolates at some point. Hames’ business model is built around providing chocolate for other well-known brands to package in their own branding. In fact, Oldbury revealed that 95 percent of the firm’s chocolate is sold under private labels to more familiar brands and ....

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Bunny spoiler: Easter category report 2021


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Someone’s not a happy bunny. Well, nor would you be if you’d missed out on the biggest sales bonanza British supermarkets have ever seen. As Covid-19 and the first lockdown were driving a 9.1% surge in grocery sales [Kantar 12 w/e 19 April 2020], Easter eggs weren’t at the top of most shopping lists.
Sales of chocolate eggs and novelties slumped 10.4% to £305.3m on volumes down 2.6% [Kantar 16 w/e 21 April 2020]. The decline, worth £35.5m, was driven by dismal sales in the build-up to a locked-down Easter, followed by a fire sale in the wake of the event as the supers tried to shift excess stock. ....

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