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蜜雪冰城撞上天花板_投资界

蜜雪冰城撞上天花板,奈雪上市后业绩一蹶不振、股价一泻千里，蜜雪冰城可以说寄托着新式茶饮全村的希望。然而，随着门店数的不断攀升，选址难、原材料供不应求、内卷加剧等问题也日益突出。 ....

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成立雪王农业公司"承包"农场，蜜雪冰城版图扩张"甜蜜蜜"？_奈雪

对品质的坚守使奈雪的茶原料成本较高，2020年原料成本高达近38％，比咖啡行业高出近一倍，但创始人彭心不止一次强调“我们不会降低原料成本”。但对于蜜雪冰城来说，如何为资本市场讲述更多故事看点也很重要… ....

Hong Kong , Dragon Pearl , Dragon Square , Xinhua News Agency , Suzhou City Hall Information Office , Logistics Center , Shanghai Fengxian District Market , Fengxian Po Dragon Square , Henan Province Market , Zhengzhou City , Bard Milk , August Xinhua News Agency , Bloomberg August , Bard The ,

咖啡或奶茶，健康让我只能"二选一"_奈雪

关于这一点，奈雪的茶也曾对媒体表示：“消费者在喝茶和喝咖啡的需求重合度上达到80%，即我们的顾客中有80%是既喝茶又喝咖啡的。”2019年，在各大奶茶品牌瞄准咖啡的同时，瑞幸则“反其道而行之”，推出了奶… ....

Red Sea , Djibouti General , Tamil Nadu , Information Network , Pb Federation , Firea Health , Lee Green , World War , First August , Green Yan , Beijing Daily August , Circle Amway Road , Road Starbucks , New Health , Beijing Suzhou Chengdu Shenzhen Xiamen , Sichuan County , Beijing Daily , Sohu View ,

奶茶店疯狂内卷，网红水果已经不够用了_果茶

据喜茶自己公布的数据，2020年，喜茶最受消费者喜爱的TOP 5 产品中，有4款都是水果为主的茶饮。喜茶也交出了一张很不错的成绩单，在最先搞出黄皮这个小众水果之后，还把杨桃、百香果与油柑弄在了一起。 … ....

Republic Of , Fujian Hainan , Liu Han , Shanghai Hunde , Southeast Asia Region , Guangxi Bose Mango , Guangxi Region , Guangdong Chaozhou Region , Jasmine Green Yan , Planning Liu Han , Sohu View ,

蜜雪冰城，"奶茶界拼多多"不是一天炼成的！_品牌

就算这个品牌是用来主攻下沉市场，也未必会把蜜雪冰城怎么样，毕竟能做到万店的规模自有其根基在，而这个根基打磨沉淀了23年，不是他人能够轻易攻破的。蜜雪冰城一昧注重产品性价比，对品牌调性和消费者社交需求不闻不问 … ....

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