Amazon Prime member total reaches 142 million in U.S. with more shoppers opting in for a full year, data shows

Amazon Prime member total reaches 142 million in U.S. with more shoppers opting in for a full year, data shows
MarketWatch
1/20/2021
© Amazon
Consumer Intelligence Research Partners LLP (CIRP) data shows that as of Dec. 31, 2020, more than half of Amazon.com Inc. Prime members (52%) had an annual membership, up from 49% just three months earlier.
Typically during the holidays, Amazon will see a spike in monthly Prime members as shoppers seek to take advantage of the program’s perks, such as free shipping, without making a long-term commitment.
However the most recent holiday season was different.
“Since Amazon introduced a monthly pay option, Amazon has often seen a jump in monthly memberships in the December quarter,” said Mike Levin, co-founder of CIRP, in a statement.

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