Apeel Acquires Imaging Technology to Unlock The Insights In Every Bite of Fruit
Apeel's acquisition of ImpactVision enables the company to quantify the quality of fresh produce from the inside-out, bringing new opportunities to optimize global food supply chains
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SANTA BARBARA, Calif., May 11, 2021 /PRNewswire/ -- Apeel today announced its acquisition of ImpactVision for an undisclosed amount. ImpactVision's hyperspectral imaging technology is soon to be integrated into Apeel application systems at supplier locations around the world — adding a new layer of insights to help fresh food suppliers and retailers further reduce food waste. Apeel's new imaging technology enables suppliers to see inside and understand the interior quality of fresh produce by collecting quantifiable data on stage of ripeness, freshness, nutritional density, and other indicators of quality. This marks Apeel's first acquisition and a major step toward quantifying and digitizing produce quality data, with the goal of democratizing this new information for the benefit of Apeel's partners and the global food system as a whole.