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The National Football League has become the first major sports entity to enter into an official content relationship with the social media app Clubhouse.
What Happened: Beginning Monday, the NFL is hosting series of rooms on Clubhouse focused on analyses of the 2021 NFL draft, including a pre-draft assessment of the prospective players and a fan-fueled mock draft. Conversations with alumni from the University of Alabama's Crimson Tide are also being scheduled.
The NFL room can be found on Clubhouse at joinclubhouse.com/club/nfl. The NFL draft is scheduled to take place from April 29 through May 1.
Why It Matters: The San Francisco-based Clubhouse launched in April 2020 as an app on the