Article: Collectivist, Individualist and Communist Selves Part II - Mead's construction of the self was set in the industrial capitalist society of the early 20th century. Since then cross-cultural psychologists say that 70%-80% of the world is collectivist. No one to my knowledge has applied Mead's work to the collectivist self. I attempt to do this. 100 years later socialist societies have developed communist selves. How would Mead's work apply to a communist self? This is my own synthesis.