A UCF team developed a technique that accurately detects sarcasm in a social media text.
Recognizing sarcasm in textual online communication is no easy task as none of these cues is readily available.
Washington: Properly understanding and responding to customer feedback on social media platforms is crucial for brands, and it may have just gotten a little easier thanks to new research by computer science researchers at the University of Central Florida who have developed a sarcasm detector.
Social media has become a dominant form of communication for individuals, and for companies looking to market and sell their products and services.