Aryzta becomes Aspire Bakeries to signal its return as a major player

Aryzta North America (ANA) has changed its name to Aspire Bakeries to reflect the positive direction it is firmly focused on.
Following the sale of ANA for $850m to private equity firm Lindsay Goldberg in March,​ the business unit of the embattled company is determined to cement its position as a major supplier to the retail, foodservice, convenience and QSR sectors.
The company's three core brands have recently innovated with new offerings: Otis Spunkmeyer launched a hybrid version of its muffin loaves and introduced frozen edible cookie dough; Oakrun Farm Bakery, which until now has only served the Canadian markets, introduced a Cinnamon & Maple Belgian Waffles in Walmart stores across North America; and La Brea Bakery expanded its Take & Bake portfolio to six flavours, also available nationwide in grocery stores and on Amazon Fresh.

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