Automation isn’t about what machines can do for you, it’s about what you can do together
Automation puts new capabilities at our fingertips, but success will remain out of reach if you don’t take an active role in guiding those advancements.
George Nguyen on April 15, 2021 at 12:17 pm
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Automation elicits a range of emotions, which is true outside of marketing as well. Within the context of marketing, we should be used to it. In fact, some of us are already so used to it that we use automated tools all the time. Nevertheless, skepticism and distrust are also common attitudes when it comes to automation — these feelings are valid as well. After all, new automations are often accompanied by a change in workflow (which can be uncomfortable) or a lack of data or manual controls (which can make us feel helpless).