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Automation layering helps improve advertiser control and boost performance for new ad engine innovations like RSAs.

Learn some of the ways to optimize automated campaigns like Performance Max.

Google’s made it easier than ever to run PPC ads. But beware of these pitfalls.

Pausing your campaigns may save some budget in the short term, but it’s likely to cost you more over the long haul.

Automation isn’t about what machines can do for you, it’s about what you can do together Automation puts new capabilities at our fingertips, but success will remain out of reach if you don’t take an active role in guiding those advancements. George Nguyen on April 15, 2021 at 12:17 pm More Automation elicits a range of emotions, which is true outside of marketing as well. Within the context of marketing, we should be used to it. In fact, some of us are already so used to it that we use automated tools all the time. Nevertheless, skepticism and distrust are also common attitudes w...