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Consumers aren’t just buying your product, they’re buying your brand values. To further your understanding and strengthen your messaging, we’ve compiled a list of resources that can serve as the foundations for your brand’s inclusive marketing efforts.
Microsoft Advertising has launched the Marketing with Purpose Playbook and course, based on their deep dive into consumer research about the impact of purpose on building customer trust, and increasing brand performance and advertising results.
With higher education enrollment numbers continuing to decline, college and university leaders have an opportunity to reimagine how they personalize t
Is ESG On The Way Out? (Credit: Katusa Research) In the past six to twelve months hundreds of articles have surfaced raising concerns about ESG (Environment, Social, Governance), a term often used in financial circles to refer to non-financial issues for responsible investing. For instance, O’Leary and Valdmanis writing in their HBR article entitled An ESG Reckoning Is Coming, point out, “The push in recent years for companies to commit to ESG efforts is commendable. But so far, those efforts have yielded scarce results.” And many, including Thomas O’Neill who writes for Responsible I...
Automation isn’t about what machines can do for you, it’s about what you can do together Automation puts new capabilities at our fingertips, but success will remain out of reach if you don’t take an active role in guiding those advancements. George Nguyen on April 15, 2021 at 12:17 pm More Automation elicits a range of emotions, which is true outside of marketing as well. Within the context of marketing, we should be used to it. In fact, some of us are already so used to it that we use automated tools all the time. Nevertheless, skepticism and distrust are also common attitudes w...