Powerhouse, posts a huge loss as its latest gamble on stricken wework and other tech bets turn sour. And do you fancy a cuppa . I will never say no. But think before chuck out the bag, there could be plastic in the bag. And seaweed has long been a staple food in asia, but now it is making its way to our shores and our plates. Today we want to hear from you, the and our plates. Today we want to hearfrom you, the booming market in audio books and podcasts for kids, can youngsters be weaned off screens . Let us now with the hash bag bbc worklife. Hello and welcome to worklife. We start with how much time your kids are spending glued to their screens. Were all being encouraged to limit their exposure to video games and social media and that could benefit one sector in particular kids audio. Across all ages, audiobooks are the Fastest Growing publishing format with 13 growth in 2018. Now big Us Public Service broadcasters like npr and wnyc are joining Podcast Networks such as gimlet and panoply in the battle to provide audio especially aimed at children. Spotify is also getting in on the act. Its just started testing spotify kids in ireland. The aim is to expand beyond music into audiobooks and eventually podcasts. All of this is being underpinned by the strong growth in on demand audio as a whole. In the us, nearly a quarter of all people listened to a podcast in the last month. One study estimates that 479 million was spent on advertising on podcasts in the us this year. Thats up by more than half. Were joined by guy bisson, Research Director at ampere analysis. We have seen the numbers, how big could this be . Kids entertainment as a whole is massive. Of course the children are not spending their own money, but they are the ultimate in home influencer. If you have a child in the house, theyre influencing every Purchase Decision what. The market is going after is the online and the streaming Advertising Market and the streaming market for viewing content and consuming content. That is about a 200 billion dollar market a year. For children, how safe is the market . That is what parents worry about. With youtube, kids can be taken down a rabbit hole that a pa rent taken down a rabbit hole that a parent wouldnt want them to go . Absolutely, the unique selling point of any absolutely, the unique selling point ofany app absolutely, the unique selling point of any app is the fact it is a closed system and it is safe for the child. As you say, other platforms like youre huge, which like youtube, there are concerns and some targeting advertising. The appeal to pa rents targeting advertising. The appeal to parents who spend the money is if your kid is going on this, youre not having to supervise them every minute, because it is controlled by the provider . Yes, even some of the controlled, the youtube apps are not fully controlled. What youre after isa fully controlled. What youre after is a controlled environment that is safe for the child. How do we know that kids will make the switch . I imagine most will do a bit of both, is not the screen so enticing, is that not difficult to compete with . I think youre right. It is not about making a switch, but utilising both, the thing with children is theyre consuming both, the thing with children is they re consuming content both, the thing with children is theyre consuming content throughout theyre consuming content throughout the day and doing it on lots of different devices. There is room for an audio app alongside some of the screen entertainment. an audio app alongside some of the screen entertainment. I know my daughter will be listening to spotify while doing something else. Are they hoping to entice children entirely from something visual . No, it is not about enticing them away, but supplementing what theyre already doing and allowing them to consume that throughout the household. The multi device environment, theyre often in the same room as the parents. Unlike the television. With audio you consume with if parents in the same room. Thank you very much. Lots to talk about. A bit of an assault on the senses. Lets take a look at some of the other stories making the news. Brazilian lawmakers have called for executives of two firms to be charged with homicide over the collapse of a dam which killed at least 250 people. The report following a congressional inquiry holds the heads of the vale mining giant and an associated German Consulting Group responsible for the disaster. Vale says it disagrees with the inquirys findings. A boeing whistle blower is claiming that the companys 787 dreamliner could be left without life saving oxygen if the cabin were to suffer sudden decompression. John barnett, a former boeing Quality Control engineer, says he oversaw tests which suggested that up to a quarter of the oxygen systems used on the aircraft could be faulty. Boeing rejects mr barnetts claims and says all its aircraft are built to the highest levels of safety and quality. A boost for gender equality in sport after the Football Federation in australia said women will earn the same as their male counter parts. They will receive a 24 share of National Team revenues. The Japanese Investment giant softbank is counting the cost of betting on loss making tech startu ps. Its reported a worse than expected loss of almost 6. 5 billion for the three months to september. It follows the near collapse of the shared Office Space Company wework. Karishma vaswani has the latest on this in singapore. It would seem softbank that was snapping up so Many Companies has made some poor choices recently . Yes, this is softbanks first quarterly lost in 14 years and the group s founder made a name for himself so far by taking stakes in tech firms that many around the world will know now, Companies Like ali baba world will know now, Companies Like ali ba ba which world will know now, Companies Like ali baba which at the time were little known companies, but those bets paid off. Recently his Decision Making hasnt been so strong. There has been a string of humiliating losses in more high profile investments in Companies Like wework and uber and those have raised questions over his strategy. He invested in the companies through the saudi backed vision fund. It had 100 billion to invest in what were considered riskier, but hopefully higher return companies. Now, people are questioning since the investments didnt go so well, what happens to his plans for a second can have vision fund. Industry watchers are wondering whether to back him this time. Thank you. That was a market moving story. Markets flat in asia and wall street, because monday and tuesday they had such strong performances. Investors are now looking for fresh reasons to be optimistic about the trade negotiations between the us and china. So how is europe doing . We have seen trading for 40 minutes in europe. Foot sis down slightly. Fts es europe. Foot sis down slightly. Ftses down slightly. Marks spencer, profits down 17 , but their shares are up 4. 5 . But that is from a low base. Their shares have been hit hard in recent weeks and months. Now is the New York Times failing in fact, as President Trump claims . The newspaper and website is out with earnings later. Vivienne nunis in new york takes a look ahead for us. Despite President Trump calling it the failing New York Times, the company has been growing and added 120 news room employees. That expansion has come at a time when local Newspaper Companies here in the United States have been laying off reporters, or shutting down presses. The question is can the New York Times support that investment with growing sales and subscribers . It aims to reach 10 million subscribers by 2025. More than double the current total. Digital subscriptions have been growing. Investors will be watching to see how many dollar a week readers stick around after the offer ends. Time now for our daily look at some of the newspaper and website stories which have caught our eye. Werejoined by adam french, Senior Consumer rights editor at which. Hello to you. You are talking about tea. Is this something that is big in our minds at this time, getting up in our minds at this time, getting up at the time we do, but it is not as good as we hoped about whether there is plastic in tea bags. A lot of people may be tucking into a good cup of tea, my mum will be on her fourth or fifth and she likes to think she can recycle her tea bags or add them to the compost heap, but there has been a back and forth about whether theyre recyclable. Clipper say they have plastic free tea bags, but there is a biodegradeable plastic in them. It is about how easy to understand whether products are recyclable. There is the queen. I bet she drinks a will the of tea. But clipper is the uks sixth biggest tea brand that claims its bags are plastic free. But it is so complicated recycling and it depends where you live on how it is done in different parts, im sure it is the same overseas. This is the problem with recycling. Yes there are so many different logos to understand how easily it can be recycled. In the uk it varies from county to cou nty the uk it varies from county to county what you can recycle and the rate of recycling is low compared to wales, where they have a more joined up wales, where they have a more joined up approach and the rate of recycling is higher. So things can be done with messaging and how easy it to recycle. Reading about the difference between having your own compost heap in your garden and industrially compostable bag. It seems to be ok if you put them in the recycling. It does not biodegrade on its own in a guarden. There are reports you can add them to your come past heap. But it compost heap. But it shows how difficult it is to understand what you can recycle. We have got to talk about the queen, the viewers will be wondering why we saw the photograph of her with this fur outfit. If i nick the daily mails headline, fur majesty. What a marvellous pun it is front page in the sun as well and it has caused a stir. The royal family are involved with a lot of Animal Charities and theyre following the example set by the fashion industry and moving from fur and it is something that Animal Rights s groups have been welcoming of. But bringing it back to how people buy fur, we have seen huge problems with people being misled to buying what they think is faux fur and people have been told the products are fake when actually they we re products are fake when actually they were real and they were using rabbit or mink fur. There is a challenge, like we have seen with tea bags and the information we receive. Like we have seen with tea bags and the information we receivem like we have seen with tea bags and the information we receive. It says any new items from the queen will not have real fur. Any new items from the queen will not have realfur. But any new items from the queen will not have real fur. But she will wear existing items. Yes, you dont want to waste items. It would be a travesty to throw them away and it is important the queen stays warm, especially with some parliamentary events. She will be busy. Thank you adam. Good to have you on the the programme. We have so much more to come, including seaweed and kelp have long been a stable food in asia, now the gooey green stuff it makes our way to our plates and we are speaking to a seaweed start up. Youre with worklife on bbc news. What do you think of when you picture an engineer . A white man in aa picture an engineer . A white man in a a hard hat. It is a stereotype, the Royal Academy of engineering is working to disspell that stereotype. We arejoined by working to disspell that stereotype. We are joined by the chief executive of royal act mey of engineering. How big a problem is this perception . Thank you. It is a huge barrier to people realising that they could have a very rewarding career in engineering, you know the seeing, you cant be what you cant see. That is stopping us attracting people to the job. We have made today this is engineering day and a chance to celebrate the engineers shaping our world and for people to find out what engineers really look like. We can see you, what attracted you to engineering . Well i started off as a biochemist and it was interesting, when i went into cancer research, i thought it was scientists slaving away in the lab and the doctors delivered the benefit to patients. But in fact, no patients would receive the benefits without the role of engineers, but thatis without the role of engineers, but that is not something many people know about. What about the perception of what engineers do, people perceiving it as hard hats. That is important and that is why we set out with big brands including the bbc and facebook and Network Railand the bbc and facebook and network rail and amazon to challenge the stereotypes. Because a lot of people are not even considering careers in engineering, because they dont feel inspire bed inspire ed by this visual short hand. If you do an image search, you will find a sea of people in hard hats. That doesnt do justice to the breadth of careers and what about people who Programme Youtube or deliver clean energy solutions. We need people to have a broader picture of who engineers are. That sounds fun, thank you very much. Is is are. That sounds fun, thank you very much. Isis engineering day. More on that and other business stories online. This is worklife. Our top storey, from podcasts to audio books, why the growing youth audio market could be rich picks for advertisers. Now the inside track on seaweed. Not all of us see weed and want to eat it. It depends on what the weed is. It is claimed to have health benefits. It is the stuff you can see on screen, in scotland they found a shared love of foraging for it. That led to a cook book and the founding of mara seaweed. Joining us is fiona houston, co founder of mara seaweed. Tell us how this started. You were one of us, you were a journalist at the New York Times in washing tovn, how did that happen . the New York Times in washing tovn, how did that happen . I moved back to scotland with my young kids, wanting to go back into scotland, because i wanted to have that connection to nature that i grew up with. We did a foraging book that seems a lifetime ago and we found the seaweed and there is a treasure trove of different types of seaweeds, with different types of seaweeds, with different flavours and i thought, well, if in asia evens eating it, well, if in asia evens eating it, we have got this incredible Natural Resource , we have got this incredible Natural Resource, why arent we using it. You came to the perception of seeing this stuff and it is not being used. Thats right. It is good for you and it tastes good. And it is free. Well, we did. Now we have a crown estate licence and we farm it. The business is more formalised now. In order to wring bring it on to the supermarket shelves, is a very big journey. Show us what you have got. It is bags of broken up seaweed. It is the flakes. When i started the business, youre thinking, how can you introduce it to the modern consumer ina you introduce it to the modern consumer in a way they can use it easily . You sprinkle that on your food or salads. It is a seasoning, it is like a superfood salt. You can use it on your food on anything and it makes the food taste better and it makes the food taste better and it is giving. It is umani. It is a flavour enhancer. It is giving. It is umani. It is a flavourenhancer. The claims about what it can do for you are impressive. Jamie oliver said it helped him lose two stone. Impressive. Jamie oliver said it helped him lose two stonem impressive. Jamie oliver said it helped him lose two stone. It is very high in fibre, that is why jamie oliver, it helped him lose weight. The other thing that is amazing is the level, it has more nutrient rich. Why arent we using it more, in asia it is part of the daily diet. It used to be in coastal areas of uk, but we have forgotten about it. Now people are more used to asian food. That is probably more expensive than a big pod of salt. Yes, but. It is good for you. Do you think that is a barrier for some consumers, the cost . Well, it is on the shelf in tesco for a reasonable price now. If you think about that, youre getting more nutrients than from salt. You use salt to enhance the flavour, but you can do that with this and get benefits. Im interested to know how it started. How did you get from it the idea to the scale youre operating on. How did you get from it the idea to the scale youre operating onm has been very hard work. There was no industry. We started something new here. It was first of all we got a licence from the crown estate and i started off with a drying it in a shipping container in a farm yard. We raised capital from investors to scale the company. And now we have a. We scale the company. And now we have a. We spend a lot of time, we were talking about food safety requirements and a lot of investment in how you take an artisan wild product and bring it on to the shelves. Because of standards in place in the uk it is hard to make Sustainable Packaging for the fla kes . Sustainable packaging for the flakes . Yes, we are working to get all of our plastic out of our products and we are working with another Scottish Company to develop packaging out of seaweed. That is the next step. This isjust the start. How much of a perception change have you had to bring about, when people see the stuff on rocks and go, yuck. And go on the bbc and you call it gooey green stuff. |j and go, yuck. And go on the bbc and you call it gooey green stuff. I saw you call it gooey green stuff. I saw you raise an eyebrow. What has been tougher, creating the business or working as a journalists. Definitely creating this business. Its really ha rd creating this business. Its really hard work being an entrepreneur and it isa hard work being an entrepreneur and it is a roller coaster and. But its satisfying and fun. It is like being a journalist in some ways, because every day is different and youre learning new things. The level of risk that you take when you start your own business is huge. What could we see next in the in the seaweed range. This is pure seaweed and we have a blend with sesame and chilli in it. We have a butter and powders you can put, you can put this into your smoothy and there is all sorts of things you can do. You can eat it as a vegetable. Maybe we could have see weed bags for tea . Yes. Briefly what, top tip would you have for a would be entrepreneur . Just dont take no for an answer and just stick at it. Simple as that . Yes. Thank you. At the start of programme we asked you about weaning kids off off screens with audio. Lets look at what you have been saying. James said, kids these days are adept to using screen and sound simultaneously. Another thing on top of the screen that theyre already looking at. Mine are multi skilling with many things. Nick says audio books have been a game changer in our house. Jessica says something we feel, get them outside and play and socialise with their peers. That is what kids need. I think most parents are aware of that. But it is implementing it thatis of that. But it is implementing it that is the challenge. It has been great to hear about your ideas with regards to moving kids. With very young children, if you want them to listen to stuff, youre a Bluetooth Speaker and everything can be controlled from elsewhere. And they cant control it. You have control. Thats it from worklife today. There will be more Business News throughout the day on the bbc live web page and on World Business report. Well see you again tomorrow. It has been a pretty chilly start to the day, with some frost in scotland and the northern of england. Patchy mist and fog around this morning as well with some smoke left from the bonfires of last night. A colder day for many and there is some rain in the forecast. The air is coming off the forecast. The air is coming off the way tr from the north and you can see the blues, temperatures will be below average. I mentioned rain, that will be patchy in south west scotla nd that will be patchy in south west scotland and north west england and wales and the south west. It will move eastwards and heavy rain moves into the west. The south east driest and brightest for longest. Tonight the rain will continue to move east ward and there will be a spell of snow on the Higher Ground of scotland, where temperature will be down to three or four. Further south about five to seven degrees. So a chilly start to thursday. Which will be dominated by this area of low pressure. Look at this front here, it is causing us some headaches, there is some uncertainty as to where that rain, that front is going to be situated. Most likely across northern wales and Northern England and Eastern England where it will be relentless and could cause localised flooding. But it could move to the north or south. Into the end of the week, the low pressure is still there or thereabouts and this front is clearing away to the south east. There will be some rain at first in the south east of england during friday. Further north and west it is drier and friday. Further north and west it is drierand a friday. Further north and west it is drier and a brighter day. Not too bad for many of us on friday. Temperatures struggling, in single figures for many. Eight or nine celsius. 10 ori in the far south of england. In the weekend more rain and we could see some significant snowfall in northern scotland and Northern England. By sunday the weather system will clear. Chilly over the weekend and sunday the driest of the days of weekend. And some brighter skies during the afternoon. Goodbye. This is bbc news. Im joanna gosling. The headlines at 9. Parliament has been dissolved, firing the official start gun for the general election campaign. This morning, Boris Johnson will leave downing street to travel to Buckingham Palace for a meeting with the queen, marking the start of the election period. Later, the conservative Party Launches its election campaign. But this morning controversy continues over two conservative politica ns comments on Grenfell Tower victims. They have caused a huge amount of hurt and pain for the people involved. They recognise that. In the apologies they have made, they have recognised that. I think they were right to apologise
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