If you haven't already, please study our free Bootstrapping Course and Investor Introductions page. When we spoke in 2020, Lilia Stoyanov, CEO of Transformify, had built a virtual company with zero employees, all freelancers and scaled it without outside financing. Read on for more. Sramana Mitra: Let's start by introducing our audience to you. Where are you from? Where did you grow up? Let's start at the very beginning of your journey. Lilia Stoyanov: I was born in Bulgaria. It was part of the communist block before 1989. After that, I moved to the UK and I traveled a lot. At the very beginning, it was sports that made me more ambitious and more willing to try new things. When you compete, you never stop. To become a champion, you need to start over and over again. It wasn't a straightforward journey into entrepreneurship although I'm the ninth generation. My family is just from one place. They were consolidating businesses and traveling from