Can You Make a Donation Today—and Tell All Your Friends?

Sharing information about our charitable donations can multiply their impact. Prof. Deborah Small tested whether reframing why a donor should disclose a gift can help encourage them to spread the good news.

Related Keywords

New York ,United States , ,Kellogg School Of Management ,Facebook ,Twitter ,Dawn Dorland ,New York Times Magazine ,Bad Art ,Mike Silver ,Kellogg School ,Behavioral ,Marketing ,