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Summary
On March 15, 2021, former California Attorney General, Xavier
Becerra, announced additional California Consumer Privacy Act
(CCPA) regulations. These new changes went into effect on March 15,
2021.
Consumer's Right to Opt-Out Offline
Currently, businesses that must comply with the CCPA and that
"sell" personal information under the law are required to
provide a right to opt-out notice in a way that "is easy to
read and understandable to consumers." For businesses with
webpages, consumers should be directed to click the "Do Not
Sell My Personal Information" link if the consumer wishes to