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Letters demanding that a company “cease and desist” what the sender of the letter deems an infringement of the sender’s intellectual property rights – whether patent, trademark or copyright – are communications primarily to achieve enforcement without a need to seek court intervention. Letters of this nature can be deceptively short and should neither be sent, nor result in a response, without a careful balancing of the rights involved, the competitive or business relationship between the parties, the result asked, also encompassing a tone of threat or compromise. Poorly thought out cease and desist letters have yielded unwanted results.