ST. GEORGE — After 47 focus group discussions to consider a possible name change for Dixie State University, 65% of participants support a change that does not include the name Dixie, according to results released on Wednesday.
A name that includes Utah emerged as the top theme among six presented to focus group participants. The least favorite theme, by far, was Deseret.
"Sounds strictly like a religious school," one participant said.
"I'm an active Latter-day Saint, and I think it's a terrible idea," said another.
Others said it "looks like a typo" while another said it "would be an immediate turnoff, maybe even more than Dixie."