Chase Brand Chief: Why banking is cool now (it’s not all about digital)
There's no reason the ramp-up in digital banking usage that accelerated during the Covid period should lead financial institutions to think that branches are dead. JPMorgan Chase's plans still call for adding more offices to cover the U.S. map.
It’s the rare JPMorgan Chase earnings call when some analyst or other doesn’t bring up the 4,600+ branch network. “In the digital age, really?” is always the implied question.
While the bank is consolidating branches in some markets, it is also stepping up the pace of long-planned openings of new branches such that the megabank will have retail branches in every one of the lower 48 states by the end of July 2021.