Commentary: Cruises face choppy voyage back to profitability
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Commentary: Cruises face choppy voyage back to profitability
After more than a year of near total shutdown, companies will need months to retrain and vaccinate crews and reactivate ships, says the Financial Times’ Brooke Masters.
(Photo: AP)
28 May 2021 06:30AM)
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LONDON: Cruising is back. Last week, enthusiastic travellers flocked aboard the UK’s first post-COVID cruise, and the US Congress passed a law that will allow Alaska journeys to resume in late July.
The three big listed cruise companies – Carnival, Royal Caribbean and Norwegian – are reporting strong early bookings for 2022 despite limited advertising, and surveys suggest that three-quarters of “cruisers”, as regulars are known, plan to go to sea again in the next few years.