Conferences Plot a Comeback Even Before Vaccines Are Widely Distributed
Bloomberg
12/23/2020
Sarah McBride
(Bloomberg) -- It could take a while before the handshake comes back, if it ever does. Business conferences, however, are set to restart in the U.S. the moment health code allows. And despite uncertainty around when exactly that will be, convention organizers are holding out hope—and event space—for a possible return in the coming weeks.
One of those optimists is Peter Diamandis. He convened some of his employees at their office in Culver City, California, last Wednesday for a low-key, in-person holiday gathering. There, Diamandis said his flagship annual conference, Abundance 360, was still on for late January in Malibu, California, according to a person familiar with the situation who asked not to be identified. It will feature seminars on technology and entrepreneurialism, as well as a video address from Salesforce.com Inc.’s Marc Benioff.