Data Axle Adds Leaders To Co-Op
December 17, 2020
Two data professionals were appointed at Dallas, Texas-based Data Axle to head up the modeling and analytics capabilities with new data sets of the firm’s Apogee donor cooperative database.
Data Axle, formerly known as Infogroup, promoted Heather Philpot to executive vice president, Data Strategy of its nonprofit division. Jennifer Clark was hired a senior vice president of Business Development.
Apogee’s member-based co-op covers millions of households and billions of unique donor transactions according to said Data Axle Nonprofit Solutions President Stephanie Ceruolo.
Artificial intelligence (AI) turns all of Apogee’s data into sophisticated models, like the new Neural Net and Panorama products, which make it even easier for clients to identify prospects with the highest likelihood to donate and become long-term contributors.