like for example, bananas that you peel or an avocado. would you, could you safely say, that is definitely not worth paying for more? >> well, no, but conversely, i will say that there are some things i would never deal down on. >> and that would be? >> certain humane practices when it comes to raising animals. it's very important to me, i think it's great that the care that of the animal's life and how it was raised is very much important and it translates into the final product as well. it's something that i always look for. >> but say for example a drink, like a so-called healthy drink and it says organic on it. i look at these, it's high in sugar, high in salt. i read the ingredients and am thinking, it says organic so you think it's more healthy, but