>> there's another one going crazy. it's called glif, a clever iphone stand. >> the makers of the stand raised $36,000 the first day online. >> what do they get in return? >> they get the stand for 20 bucks. >> vadim raised $16,000 from 200 backers online, enough to secure a five-year lease for his shop. >> the majority is from boston. but we've got people as far away as finland. it's really humbling to see that many people want to have your idea. >> sites like kick-starter, pier to pier lenders like prosper, virgin money and lending club are intriguing alternatives when banks and private investors aren't handing money out. >> these kind of services can be great in terms of really kick-starting the business. that was never available before. you were spending most of your time wandering down dark alleys trying to find someone to give you money.