there's less of a draw to your strip mall. >> discounters not doing badly. while people don't want them in these "a" malls, they're drawing them in. >> landlords are bringing in the discounting stores. no way we're not putting those payless shoe stores. now they're saying, come on, we need your money. >> so much consumer spending over the past couple of decades was money people took out of their house. there was no money to take out of their house. the malls, the big box stores in the strip they were all carried by home equity. it is not there now. >> that's what's changed. the naacp plus billboards across the country slamming the government spending and getting support from surprising new allies. that story is coming up.