these companies for years, for decades to do more, to mitigate the harm of what is happening on their network. i can tell you in the child pornography space it took years and years and years of pressure. it took years and years and years of pressure from the legislators, from advertisers and from the media and for the public for them to act. left to their own devices they don't want to filter out this content. it's not in their interests, so i think it's incredibly important that we keep having these conversations because i think it's frankly not in their financial interest to do it. their entire business model leverages user contempt, taking down content is bad for them and it's really as simple as that, and without external pressure we see the same things playing out in the extremism space and the child pornography space. they simply won't ask until they are forceded to. >> you think the pressure needs to come from the public and from public officials perhaps? >> right, and you saw this. you saw this a few weeks ago when advertisers fled google en masse because goals was not doing enough to control the way