only have 120 to 150 participants, tv ads are not the most tech tiff way to get people to participate. it's hard, old school retailing. lots of money on the air can actually turn iowa citizens off. heather: the negative ads can turn a lot of voters off. it doesn't just take money, it takes organization. who has the right organization, carl? >> reporter: right now the talk goes something along these lines. ron paul leads the polls, he's been campaigning here for a longtime. this is his second time around the track. he was in the kaus her caucuses in 2008 here e. has a good organization with a loyal following. mitt romney who was here a couple years ago, he had 25% then, that's about where he is now. his organization remains strong. newt gingrich, his polls have gone up and down. his organization wasn't started in time. he's been playing catch up this