you have to make sure your voters get out. >> hi. my name is annie. >> today the phone system's automated, a volunteer presses a button, a phone automatically dials the likely supporter, and her name pops up along with a script. >> have you had a chance to vote yet? >> the campaign called these people months before. >> this is a close race. we appreciate you voting. >> the computer kept track of who said they'd vote for their candidate. then on election day you call them again to make sure they did. >> you did? well, wonderful. thank you, mrs. casey. >> if you suspect they might not vote -- >> show up with a bus, a personal car? >> sure. >> people don't just vote anymore, you pick them up and take them there. >> yeah. it's an art form. [ engine revving ] ♪ [ male announcer ] every car we build must make adrenaline pump and pulses quicken. ♪ to help you not just to stay ale...